Make Sense Of It

What we've actually shipped.

Production work at the top - software running daily in UK charities. Discovery and capability-building below - shorter engagements where the deliverable was clarity, not code.

Running every day.

The last ten percent took an order of magnitude more work

Breast Cancer Now

The last ten percent took an order of magnitude more work

Building AIDA - the dual-schema AI that transcribes complex patient surveys across 20+ NHS form structures. The brief looked simple. It wasn't. Getting to 90% was easy; getting to 99% was the project.

In production

We built an AI that doesn't answer the question

Arts Marketing Association & National Lottery Heritage Fund

We built an AI that doesn't answer the question

Goose - thinking partners for heritage professionals. Twenty-one specialist personas, designed around the insight that the most useful thing an AI product can do isn't give a better answer, it's help someone ask a better question.

In production

Backed up, but invisible

Last Hours

Backed up, but invisible

A vast amount of pre-internet culture is technically preserved but practically invisible - locked in scans, PDFs and microfilm, outside the channels where culture now lives. We digitised a London anarcho-punk zine (2003-2010) into a searchable, connected, agent-readable archive, as proof that bringing that material across is now tractable.

In production

Assessing clinicians on something other than multiple choice

The Learning Lab

Assessing clinicians on something other than multiple choice

Building AI-simulated patients that hold up under clinical scrutiny. Deterministic where the medicine has to be defensible; probabilistic where the dialogue has to feel real. The first scenario was anaphylaxis.

In production

Breast Cancer Now

Two years ago this would have been a six-figure project

AIDA's next phases: from a platform that processes patient surveys to a tool that turns them into findings the team can take into an NHS Trust meeting. A comparison engine, configurable Key Insights reports - and a working argument that AI coding has changed what a charity can afford to build.

In production