Make Sense Of It

Case Studies

Explore how we've helped charities and mission-driven organisations leverage AI to amplify their impact.

Unlocking AI-powered analysis through hands-on learning
WaterAid

Unlocking AI-powered analysis through hands-on learning

Showing how AI can augment existing expertise and expand analytical capabilities through interactive learning that put real organisational data at the centre of the process.

4 min readRead case study →
Thinking partners that transform AI weakness into sector strength
Arts Marketing Association & National Lottery Heritage Fund

Thinking partners that transform AI weakness into sector strength

Creating an AI assistant that helps heritage professionals think strategically through diverse perspectives rather than providing prescriptive solutions.

6 min readRead case study →
Creating psychological safety for AI exploration
Virgin Money Foundation

Creating psychological safety for AI exploration

Designing AI education that prioritises values-aligned decision-making over rapid adoption, helping teams engage with technology from a position of agency rather than anxiety.

4 min readRead case study →
Researching AI products when every user experience is unique
Arts Marketing Association & National Lottery Heritage Fund

Researching AI products when every user experience is unique

Developing hybrid research methodologies that validate genuine utility over novelty when traditional UX methods fail with probabilistic AI systems.

4 min readRead case study →
Building AI capability across UK fire services
National Fire Chiefs Council

Building AI capability across UK fire services

Tailored AI education for specialist organisations, connecting emerging technology to operational realities and building capability for evidence-based AI adoption.

3 min readRead case study →
Disciplined exploration in AI product development
Arts Marketing Association & National Lottery Heritage Fund

Disciplined exploration in AI product development

Making sure AI genuinely serves sector needs through systematic exploration across desirability, feasibility and viability dimensions.

6 min readRead case study →
Using AI to validate new income streams before investment
Hearing Dogs for Deaf People

Using AI to validate new income streams before investment

Rapid prototyping and testing of new revenue concepts using AI, providing strategic clarity by eliminating expensive mistakes through low-cost validation.

6 min readRead case study →
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Technological change continues to accelerate but only a quarter of charities say they feel prepared to respond to the opportunities and challenges. Let's close the opportunity gap together.